How a Specialized Endometriosis Practice Went From No Website to Generating Daily Qualified Patient Consultations—And Tripled Their Investment Over 4 Years

The Story

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Expertise Without the Right Patients

Dr. Gaby Moawad leads ICEAPS (International Center for Endometriosis & Pelvic Surgery), a highly specialized practice serving patients in Washington DC, the Metropolitan Area, and Miami. Despite his advanced expertise in endometriosis treatment, the practice faced two critical challenges:

Limited Digital Presence: With no website, potential patients had no way to discover Dr. Moawad’s specialized expertise online. In a field where patients actively research treatment options, this invisibility meant losing qualified cases to competitors.

Wrong Patient Inquiries: The referrals and inquiries they did receive were often for general gynecology cases, not the complex endometriosis treatments that matched Dr. Moawad’s specialization. This mismatch wasted time and prevented the practice from focusing on patients they could help most.

For a specialized medical practice, these aren’t just marketing problems—they directly impact the ability to serve patients who desperately need expert care.

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The Challenge

Dr. Gaby Moawad at ICEAPS (Washington DC & Miami) had no website and was getting mostly general gynecology inquiries—not the complex endometriosis cases he specializes in. This limited his ability to reach and help the right patients.

The Solution

Webboxed built ICEAPS’s first website from scratch, focusing on:

  • Educational content about endometriosis
  • Patient resources and treatment info
  • Dr. Moawad’s credentials
  • Online consultation booking
  • Clear calls-to-action

We then launched a targeted Google Ads campaign to reach patients specifically searching for endometriosis expertise in the DC Metro and Miami areas. Negative keywords and smart targeting filtered out unqualified leads.

Ongoing Optimization

When more competitors entered the market (year 3+), we:

  • Continuously refined keywords and ads
  • Improved landing pages
  • Adjusted bidding strategies
  • Expanded targeting as needed

Results

  • From no website to 1 qualified lead/day within months
  • Tripled investment as results proved ROI
  • Now 4+ qualified patient consultations daily, even as competition increased
  • Four years of continuous partnership and results

Client Testimonial

“What sets Webboxed apart is their consultative approach. They took time to understand endometriosis, our patient journey, and what makes a qualified lead. They built our website to educate and attract the right patients, then integrated it seamlessly with targeted advertising. Over four years, as competition increased, they’ve continuously optimized to maintain consistent lead flow. The fact that we’ve tripled our investment speaks to the trust and results they’ve delivered.” — Dr. Gaby Moawad, ICEAPS