The Challenge
Despite a well-designed website, Spirit Design Group was only ranking for searches related to the owner’s name. For high-value industry keywords—such as “architect in Lebanon,” “interior designer in Lebanon,” “architect studio,” and “best architect in Lebanon”—the site had dropped to pages 10–18 on Google, resulting in minimal organic reach and few inbound leads.
Our Solution
Webboxed implemented a holistic SEO and content strategy, which included:
- Comprehensive Keyword Research: Identified and targeted high-intent industry keywords relevant to architectural and interior design services in Lebanon.
- On-Page Optimization: Enhanced metadata, headings, and content structure for target keywords.
- Blog Design & Launch: Designed, developed, and launched a new blog section, regularly publishing relevant articles to boost authority and search relevance.
- Website Enhancements: Improved site structure, user experience, and technical SEO (site speed, mobile usability, and indexing).
- Performance Monitoring: Ongoing tracking and iterative adjustments to maximize results.
Results (6 Months)
- Significant Ranking Improvement: The website moved from pages 10–18 to the first two pages of Google for core industry keywords.
- Organic Traffic Growth: Substantial increase in site visits from organic search, with no reliance on paid Google Ads.
- Inbound Leads: The client began receiving calls directly from prospective clients via organic search—a first for the business.
- Content Authority: The new blog established Spirit Design Group as a thought leader in architectural and interior design topics.
Key Takeaways
- Strategic SEO and content marketing can dramatically boost organic visibility and generate high-quality leads—even in competitive markets.
- Investing in blog content and technical enhancements delivers sustainable, long-term results.