The Challenge
TechTrade Business Systems wanted to ensure that whenever potential customers searched for “Hitachi iHunter money counter machine” or related terms, their website would appear on the first page of Google. At the start, their visibility for these high-intent product searches was low, limiting inbound leads and sales opportunities.
Our Solution
Webboxed developed and executed a sustained, two-year digital strategy that included:
- Website Development & Maintenance: Built and regularly updated a robust, user-friendly website optimized for product discovery.
- On-Page & Technical SEO: Implemented targeted keyword optimization, enhanced site structure, and ensured technical best practices for search engines.
- Multi-Platform Presence: Listed and promoted the Hitachi iHunter across relevant online platforms to broaden reach.
- Google Tools Integration: Integrated Google Analytics and related tools for data-driven performance tracking and continuous improvement.
- Google Ads Campaigns: Ran targeted paid campaigns to capture high-intent search traffic and accelerate rankings.
- Social Media Link-Building: Leveraged social media channels to drive traffic and create quality backlinks to the website.
Results
- Page 1 Google Ranking: Today, TechTrade Business Systems ranks on the first page of Google for searches related to “Hitachi iHunter money counter machine” and general “money counter machines.”
- Sustained Online Visibility: The company’s website is now a recognized authority for these products, leading to increased organic traffic and qualified leads.
- Cross-Channel Synergy: The integration of website, paid ads, and social media created a consistent flow of visitors and inquiries.
Key Takeaways
- A long-term, multi-channel digital strategy is essential for dominating product-specific search results.
- Combining SEO, paid ads, and social media delivers sustainable visibility and business growth.