{"id":63905,"date":"2026-02-24T15:10:28","date_gmt":"2026-02-24T13:10:28","guid":{"rendered":"https:\/\/webboxed.com\/case-studies\/comment-un-cabinet-specialise-dans-lendometriose-est-passe-de-labsence-de-site-web-a-la-generation-quotidienne-de-consultations-de-patients-qualifies-et-a-triple-son-investissement-en-4-an\/"},"modified":"2026-03-16T15:08:46","modified_gmt":"2026-03-16T13:08:46","slug":"comment-un-cabinet-specialise-dans-lendometriose-est-passe-de-labsence-de-site-web-a-la-generation-quotidienne-de-consultations-de-patients-qualifies-et-a-triple-son-investissement-en-4-an","status":"publish","type":"case_studies","link":"https:\/\/webboxed.com\/fr\/case-studies\/comment-un-cabinet-specialise-dans-lendometriose-est-passe-de-labsence-de-site-web-a-la-generation-quotidienne-de-consultations-de-patients-qualifies-et-a-triple-son-investissement-en-4-an\/","title":{"rendered":"Comment un cabinet sp\u00e9cialis\u00e9 dans l&#8217;endom\u00e9triose est pass\u00e9 de l&#8217;absence de site web \u00e0 la g\u00e9n\u00e9ration quotidienne de consultations de patients qualifi\u00e9s\u2014et a tripl\u00e9 son investissement en 4 ans"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Le d\u00e9fi<\/h3>\n\n<p>Le Dr Gaby Moawad, d&#8217;ICEAPS (Washington DC &amp; Miami), n&#8217;avait pas de site web et recevait principalement des demandes de gyn\u00e9cologie g\u00e9n\u00e9rale\u2014et non les cas complexes d&#8217;endom\u00e9triose dans lesquels il est sp\u00e9cialis\u00e9. Cela limitait sa capacit\u00e9 \u00e0 atteindre et \u00e0 aider les bons patients. <\/p>\n\n<h3 class=\"wp-block-heading\">La solution<\/h3>\n\n<p>Webboxed a cr\u00e9\u00e9 le premier site web d&#8217;ICEAPS \u00e0 partir de z\u00e9ro, en se concentrant sur :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Contenu \u00e9ducatif sur l&#8217;endom\u00e9triose<\/li>\n\n\n\n<li>Ressources pour les patients et informations sur les traitements<\/li>\n\n\n\n<li>Les qualifications du Dr Moawad<\/li>\n\n\n\n<li>Prise de rendez-vous en ligne<\/li>\n\n\n\n<li>Appels \u00e0 l&#8217;action clairs<\/li>\n<\/ul>\n\n<p>Nous avons ensuite lanc\u00e9 une campagne Google Ads cibl\u00e9e pour atteindre les patients recherchant sp\u00e9cifiquement une expertise en endom\u00e9triose dans les r\u00e9gions de Washington DC et de Miami. Les mots-cl\u00e9s n\u00e9gatifs et le ciblage intelligent ont permis de filtrer les prospects non qualifi\u00e9s. <\/p>\n\n<h3 class=\"wp-block-heading\">Optimisation continue<\/h3>\n\n<p>Lorsque de nouveaux concurrents sont entr\u00e9s sur le march\u00e9 (\u00e0 partir de la 3e ann\u00e9e), nous avons :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Affiner continuellement les mots-cl\u00e9s et les annonces<\/li>\n\n\n\n<li>Am\u00e9liorer les pages de destination<\/li>\n\n\n\n<li>Ajuster les strat\u00e9gies d&#8217;ench\u00e8res<\/li>\n\n\n\n<li>\u00c9largir le ciblage si n\u00e9cessaire<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>De l&#8217;absence de site web \u00e0 1 prospect qualifi\u00e9 par jour en quelques mois<\/li>\n\n\n\n<li>Investissement tripl\u00e9, les r\u00e9sultats ayant prouv\u00e9 le retour sur investissement<\/li>\n\n\n\n<li>Maintenant, plus de 4 consultations de patients qualifi\u00e9s par jour, m\u00eame avec l&#8217;augmentation de la concurrence<\/li>\n\n\n\n<li>Quatre ans de partenariat et de r\u00e9sultats continus<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">T\u00e9moignage client<\/h3>\n\n<p><em>\u00ab Ce qui distingue Webboxed, c\u2019est leur approche consultative. Ils ont pris le temps de comprendre l\u2019endom\u00e9triose, le parcours de nos patients et ce qui fait un prospect qualifi\u00e9. Ils ont construit notre site web pour \u00e9duquer et attirer les bons patients, puis l\u2019ont int\u00e9gr\u00e9 de mani\u00e8re transparente \u00e0 une publicit\u00e9 cibl\u00e9e. Pendant quatre ans, alors que la concurrence augmentait, ils ont continuellement optimis\u00e9 pour maintenir un flux constant de prospects. Le fait que nous ayons tripl\u00e9 notre investissement t\u00e9moigne de la confiance et des r\u00e9sultats qu\u2019ils ont obtenus. \u00bb<\/em> \u2014 Dr Gaby Moawad, ICEAPS<\/p>\n","protected":false},"featured_media":63906,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[]},"class_list":["post-63905","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/case_studies\/63905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/media\/63906"}],"wp:attachment":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/media?parent=63905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}