{"id":63948,"date":"2024-05-13T13:07:06","date_gmt":"2024-05-13T11:07:06","guid":{"rendered":"https:\/\/webboxed.com\/case-studies\/centre-dietetique-glama\/"},"modified":"2026-03-16T15:10:29","modified_gmt":"2026-03-16T13:10:29","slug":"centre-dietetique-glama","status":"publish","type":"case_studies","link":"https:\/\/webboxed.com\/fr\/case-studies\/centre-dietetique-glama\/","title":{"rendered":"Centre Di\u00e9t\u00e9tique Glama"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La Marque<\/h2>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-1024x428.png?lossy=1&strip=1&webp=1\" alt=\"\" class=\"wp-image-40214\" srcset=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-1024x428.png?lossy=1&strip=1&webp=1 1024w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-300x125.png?lossy=1&strip=1&webp=1 300w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-768x321.png?lossy=1&strip=1&webp=1 768w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-1536x642.png?lossy=1&strip=1&webp=1 1536w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-2048x856.png?lossy=1&strip=1&webp=1 2048w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama-1320x551.png?lossy=1&strip=1&webp=1 1320w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/06\/Logo-glama.png?size=512x214&lossy=1&strip=1&webp=1 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Le R\u00e9cit<\/h2>\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"580\" src=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_03-1.jpg?lossy=1&strip=1&webp=1\" alt=\"\" class=\"wp-image-39710\" srcset=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_03-1.jpg?lossy=1&strip=1&webp=1 735w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_03-1-300x237.jpg?lossy=1&strip=1&webp=1 300w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_03-1.jpg?size=512x404&lossy=1&strip=1&webp=1 512w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n<p>Dans le cadre de nos efforts de refonte de limage de marque de Glama Nutrition, une attention particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e \u00e0 la refonte de son logo, notamment la lettre \u00ab G \u00bb. Comprenant limportance de cet \u00e9l\u00e9ment, \u00e0 la fois comme symbole personnel pour Glama et comme repr\u00e9sentation embl\u00e9matique de sa marque, nous nous sommes concentr\u00e9s sur sa transformation en un design unique et significatif. <\/p>\n\n<p><br\/>\u00c0 la demande de Glama, nous avons mis laccent sur la lettre \u00ab G \u00bb en la fa\u00e7onnant en une pomme stylis\u00e9e. Ce design symbolise non seulement la sant\u00e9 et la vitalit\u00e9, mais int\u00e8gre \u00e9galement astucieusement le th\u00e8me de la nutrition, central dans la pratique de Glama. Les contours de la pomme sont con\u00e7us pour sugg\u00e9rer la silhouette dune femme \u00e9panouie et prosp\u00e8re, refl\u00e9tant lautonomisation et le bien-\u00eatre que Glama promeut aupr\u00e8s de ses clientes.  <\/p>\n\n<p>Nous avons pr\u00e9sent\u00e9 deux options de design \u00e0 Glama, et le logo choisi a su capter sa vision. Il combine son identit\u00e9 professionnelle et son \u00e9thique personnelle, en faisant un outil puissant dans sa strat\u00e9gie de marque. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Le Site Web<\/h2>\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2.png?lossy=1&strip=1&webp=1\" alt=\"\" class=\"wp-image-61882\" srcset=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2.png?lossy=1&strip=1&webp=1 1000w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2-300x200.png?lossy=1&strip=1&webp=1 300w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2-768x511.png?lossy=1&strip=1&webp=1 768w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2-500x333.png?lossy=1&strip=1&webp=1 500w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/glama-2-800x533.png?lossy=1&strip=1&webp=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nous avons men\u00e9 une analyse compl\u00e8te de lidentit\u00e9 de marque, de la pr\u00e9sence en ligne et des strat\u00e9gies marketing de Glama. Il est apparu clairement que, bien quelle soit une leader dans son domaine, sa marque ne r\u00e9sonnait pas avec les clients potentiels. <\/p>\n<\/blockquote>\n\n<p>Nous avons enti\u00e8rement repens\u00e9 son identit\u00e9 de marque, en rafra\u00eechissant son logo et en rationalisant ses communications en ligne. Notre objectif sest \u00e9tendu \u00e0 loptimisation de son site web et \u00e0 lam\u00e9lioration de sa visibilit\u00e9 dans les r\u00e9sultats des moteurs de recherche. <\/p>\n\n<p>Le site web de Glama Nutrition, r\u00e9cemment repens\u00e9, constitue la pierre angulaire de sa pr\u00e9sence num\u00e9rique. Con\u00e7u pour \u00eatre aussi sain et dynamique que la philosophie de Glama, le site offre une interface utilisateur intuitive qui guide les visiteurs \u00e0 travers une gamme compl\u00e8te de services et de produits nutritionnels. <\/p>\n\n<p>Gr\u00e2ce \u00e0 son design r\u00e9actif, le site web assure une excellente exp\u00e9rience utilisateur sur tous les appareils, am\u00e9liorant laccessibilit\u00e9 et lengagement. Optimis\u00e9 pour les moteurs de recherche, il se classe en t\u00eate pour les mots-cl\u00e9s essentiels qui attirent un public cibl\u00e9 recherchant activement des conseils et des produits nutritionnels. Lint\u00e9gration de contenus pertinents, des articles de blog informatifs aux t\u00e9moignages de r\u00e9ussite de clients, \u00e9tablit Glama comme une leader dopinion en di\u00e9t\u00e9tique.  <\/p>\n\n<p>Le site web ne refl\u00e8te pas seulement lidentit\u00e9 professionnelle de Glama, mais convertit \u00e9galement efficacement les visiteurs en clients, contribuant de mani\u00e8re significative \u00e0 la croissance de son entreprise et \u00e0 son succ\u00e8s en ligne.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Classement sur Google<\/h2>\n\n<figure class=\"wp-block-image alignwide size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"878\" src=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_07.jpg?lossy=1&strip=1&webp=1\" alt=\"\" class=\"wp-image-39699\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_07.jpg?lossy=1&strip=1&webp=1 843w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_07-288x300.jpg?lossy=1&strip=1&webp=1 288w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_07-768x800.jpg?lossy=1&strip=1&webp=1 768w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_07.jpg?size=512x533&lossy=1&strip=1&webp=1 512w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n<p>Un \u00e9l\u00e9ment cl\u00e9 de notre strat\u00e9gie pour am\u00e9liorer la visibilit\u00e9 en ligne de Glama Nutrition a \u00e9t\u00e9 une campagne de r\u00e9f\u00e9rencement (SEO) cibl\u00e9e. Nous sommes particuli\u00e8rement fiers davoir atteint un classement de premier ordre pour le mot-cl\u00e9 tr\u00e8s comp\u00e9titif \u00ab livraison de paniers repas \u00bb au Liban. Cette \u00e9tape t\u00e9moigne de lefficacit\u00e9 de nos pratiques SEO sur mesure et de lalignement pr\u00e9cis avec la demande du march\u00e9.  <\/p>\n\n<p>Le site web se classe d\u00e9sormais constamment en t\u00eate pour une vari\u00e9t\u00e9 de mots-cl\u00e9s importants, g\u00e9n\u00e9rant un trafic significatif et augmentant les conversions. Ce succ\u00e8s dans les classements des moteurs de recherche a consid\u00e9rablement renforc\u00e9 la visibilit\u00e9 de la marque Glama et son potentiel de ventes. <\/p>\n\n<p>Bien que cette r\u00e9alisation soit remarquable, elle ne repr\u00e9sente que le d\u00e9but de nos efforts continus pour optimiser lempreinte num\u00e9rique de Glama. Nous continuons \u00e0 affiner nos strat\u00e9gies SEO pour saisir de nouvelles opportunit\u00e9s et maintenir ces classements \u00e9lev\u00e9s dans un paysage num\u00e9rique en constante \u00e9volution. <\/p>\n\n<figure class=\"wp-block-image alignwide size-large has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10-1024x755.jpg?lossy=1&strip=1&webp=1\" alt=\"\" class=\"has-border-color has-ast-global-color-5-border-color wp-image-39700\" style=\"border-width:14px\" srcset=\"https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10-1024x755.jpg?lossy=1&strip=1&webp=1 1024w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10-300x221.jpg?lossy=1&strip=1&webp=1 300w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10-768x566.jpg?lossy=1&strip=1&webp=1 768w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10.jpg?lossy=1&strip=1&webp=1 1065w, https:\/\/b1163730.smushcdn.com\/1163730\/wp-content\/uploads\/2024\/05\/internal-page_10.jpg?size=512x378&lossy=1&strip=1&webp=1 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"featured_media":63951,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[]},"class_list":["post-63948","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/case_studies\/63948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/media\/63951"}],"wp:attachment":[{"href":"https:\/\/webboxed.com\/fr\/wp-json\/wp\/v2\/media?parent=63948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}